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Staying on Top of High Jewelry: What Brands must do in China
By Chloé Reuter, Founding Partner, Gusto Collective [Shanghai] The history of High Jewelry in China is a tale that spans millennia, reflecting both the nation’s rich cultural heritage and its evolving...
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China Luxury Briefing Monthly Roundup – August 2023
Market Updates Chinese Valentine’s Day sees sales up as sweet hearts splash out China’s Qixi Festival, or the Chinese Valentine’s Day, saw surging sales of flowers, milk tea and gold jewelry on August...
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Cultural Engagement in the Age of Transformation | Aaron Lau of Gusto Collective
In the age of digitalisation, technology is reshaping the cultural landscape with limitless possibilities. As technology progressively expands its roles in the emerging domains of cultural engagement,...
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Playing with Imagination: Barbie’s Marketing Lessons for Luxury Brands
Barbie, the globally beloved doll that has enchanted generations, has remarkably transformed from a playroom staple to the highest-grossing movie of 2023, with a commendable $1.3bn in global box office...
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China Luxury Briefing Monthly Roundup – September 2023
Market Updates Cultural tourist market this summer ‘hottest’ in five years With the expectation that the number of domestic passenger trips from June to August will surge past 1.85 billion, the China...
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2 Quick Findings, 6 Sustaining Trends from China’s GW 2023
As we continually seek further insight and forecasting of trends, preferences and niches that lurk within the booming affluent Chinese consumer market, China’s Golden Week holiday serves as a useful...
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China Luxury Briefing Monthly Roundup – October 2023
Market Updates Overseas firms eye CIIE for access to vast market The sixth China International Import Expo will fully resume offline activities and seek to tap China’s super-sized market in Shanghai...
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China Luxury Briefing Monthly Roundup – November 2023
Market Updates China’s robust economic recovery stimulated by fiscal policy and consumption rebound On November 15, the National Bureau of Statistics released economic data for October. Total retail...
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What’s in Store for China’s Fashion Industry in 2024
A Look into the Trends Shaping the World’s Most Exciting Fashion Market December 14th, 2023 (Shanghai) – No market moves quite as fast as China. The speed of innovation and evolution is as impressive,...
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China Luxury Briefing Monthly Roundup – December 2023
Market Updates China’s e-commerce logistics index up in November According to the China Federation of Logistics and Purchasing, China’s e-commerce logistics index, which serves as an indicator of...
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China Luxury Briefing Monthly Roundup – January 2024
Market Updates Spring Festival travel rush expected to surpass pre-pandemic levels, reach new highs During this year’s Chunyun or Spring Festival travel rush, the scale of mobility in China is...
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Gusto Collective and Fotografiska Museum Reimagine Fashion Showcases in Shanghai
The Brand Technology Group Partners with Shanghai’s Newest Art Destination to Present the SS24 Fashion Collections Shanghai, 7 February, 2024 – Gusto Collective, Asia’s leading Brand Technology group,...
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China Luxury Briefing Monthly Roundup – February 2024
Market Updates Spring Festival spending highlights momentum of China’s economy China’s eight-day Spring Festival holiday for the Year of the Dragon witnessed a booming consumer market, highlighting...
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Navigating the Future of Luxury Travel: Insights from Gusto Collective’s...
In a world saturated with information, establishing brand differentiation and creating meaningful conversations has become a formidable challenge. Aaron Lau, the Founder & CEO of Gusto Collective,...
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China Luxury Briefing Monthly Roundup – March 2024
Market Updates China sets 2024 GDP growth target at around 5%, showing confidence in economic recovery China on March 5th set a growth target of around 5% for its economy in 2024, which exceeds...
View ArticleThe Cookie Apocalypse: Reshaping Digital Advertising in a Privacy-First World
In the fast-paced world of digital marketing, brands have long relied on cookies as a valuable tool to deliver personalized advertising and create immersive user experiences. However, with increasing...
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